On 1st Page of Google Search Engine Results

%

Increase in Online Sales

Total keyword search volume

Unicom Event Marketing’s SEO Goals:

 

Unicom Event Marketing is one of the leading events and exhibition agencies in the Southeast Asian market, first opening its doors in 2008 as a social enterprise organizing university events and fairs. Today, the company offers mobile and roving truck events alongside conventional event management services to high-profile clients. In 2014, Unicom Event Marketing recognized a need to boost its visibility and reinforce its brand impact in the competitive events management industry by investing in an engaging, interactive online platform for business.

 

WRO International: “We combine software and strategy to win the SEO battle.”

 

Unicom Event Marketing hired WRO International Sdn Bhd, investing in WRO’s search engine optimization (SEO) solutions to assess their rank and visibility against that of competitors and to engage elevate its position to number 1 on the first page on Google’s search engine results pages, associating its brand with several commonly used keyword search terms related to their business. Unicom Event Marketing wanted a strategic online business platform not only to boost visibility on search engines but also to create additional income streams via Internet sales and Internet bookings.

Challenges

Unicom Event Marketing discovered that, despite its experience in managing multiple events regionally, its competitors’ businesses would appear first on Google search engine results pages, while it lagged behind considerably. Up to this point, Unicom Marketing had garnered little-to-no online orders or sales via its company website.

WRO International’s Solution:

WRO International planned and executed a SEO strategy to increase the pull of online visitors to Unicom Event Marketing’s website. The key efforts undertaken in this strategy included keyword research and analysis, in which WRO International researched and identified the search volume (how many people search for a certain word) and supply level (how many websites offer services/products relevant to the search word) of the top 100 keywords related to Unicom Marketing’s nature of business. WRO International studied the online performance of Unicom Marketing’s competitors on search engines, staging a significant comeback for Unicom Marketing by leveraging on its unique core values closely associated with several high-demand keyword search terms. WRO International continued to monitor and improve SEO efforts by consistently tracking the conversion rates and monthly performance of Unicom Marketing’s website. In addition to knowing its SEO position in its industry, Unicom Marketing was able to respond effectivelywith an SEO campaign that achieved lasting results.

Results:

In a few weeks, WRO International’s SEO efforts eventually got Unicom Event Marketing’s brand to appear on the 1st page of Google results lists via high search-volume keywords related to event management services. WRO International carried out copywriting and copyediting efforts to make the content on Unicom Event Marketing’s website more SEO-friendly. Unicom Event Marketing’s higher visibility on search engines has garnered more online inquiries, bookings and subsequently, online sales solely from its website.

LHLG.com.my is Integrated With Multiple Web-Based Systems:

We understand our client’s business model before we kick start the website design and development. We will integrate and customise the suitable web-based systems to meet the client’s goals.

CONTENT MANAGEMENT SYSTEM

We built the content management system (CMS) for LHLG.com.my. The LHLG team can easily manage and edit their website content according to their requirement.

 

E-COMMERCE SYSTEM

With our user-friendly E-commerce system integrated into the website, the LHLG Team can sell their most popular products online, such as DVD’s and E-books. Customers can purchase the products by checkout with PayPal, Credit Card (via PayPal) and online banking (via MOLPay).

 

BLOGGING SYSTEM

We built the blogging system for LH Learning Group Sdn Bhd for the LHLG team to be able to share programme details, activities, educational news and articles easily.

 

 

Scaling up? Contact us today to find out how we can help you develop your corporate website, e-commerce website or online marketplace in order to maximise your business sales from internet.