On 1st Page of Google Search Engine Results
Increase in Online Sales
Total keyword search volume
Unicom Event Marketing’s SEO Goals:
Unicom Event Marketing is one of the leading events and exhibition agencies in the Southeast Asian market, first opening its doors in 2008 as a social enterprise organizing university events and fairs. Today, the company offers mobile and roving truck events alongside conventional event management services to high-profile clients. In 2014, Unicom Event Marketing recognized a need to boost its visibility and reinforce its brand impact in the competitive events management industry by investing in an engaging, interactive online platform for business.
WRO International: “We combine software and strategy to win the SEO battle.”
Unicom Event Marketing hired WRO International Sdn Bhd, investing in WRO’s search engine optimization (SEO) solutions to assess their rank and visibility against that of competitors and to engage elevate its position to number 1 on the first page on Google’s search engine results pages, associating its brand with several commonly used keyword search terms related to their business. Unicom Event Marketing wanted a strategic online business platform not only to boost visibility on search engines but also to create additional income streams via Internet sales and Internet bookings.
Unicom Event Marketing discovered that, despite its experience in managing multiple events regionally, its competitors’ businesses would appear first on Google search engine results pages, while it lagged behind considerably. Up to this point, Unicom Marketing had garnered little-to-no online orders or sales via its company website.
WRO International’s Solution:
WRO International planned and executed a SEO strategy to increase the pull of online visitors to Unicom Event Marketing’s website. The key efforts undertaken in this strategy included keyword research and analysis, in which WRO International researched and identified the search volume (how many people search for a certain word) and supply level (how many websites offer services/products relevant to the search word) of the top 100 keywords related to Unicom Marketing’s nature of business. WRO International studied the online performance of Unicom Marketing’s competitors on search engines, staging a significant comeback for Unicom Marketing by leveraging on its unique core values closely associated with several high-demand keyword search terms. WRO International continued to monitor and improve SEO efforts by consistently tracking the conversion rates and monthly performance of Unicom Marketing’s website. In addition to knowing its SEO position in its industry, Unicom Marketing was able to respond effectivelywith an SEO campaign that achieved lasting results.
In a few weeks, WRO International’s SEO efforts eventually got Unicom Event Marketing’s brand to appear on the 1st page of Google results lists via high search-volume keywords related to event management services. WRO International carried out copywriting and copyediting efforts to make the content on Unicom Event Marketing’s website more SEO-friendly. Unicom Event Marketing’s higher visibility on search engines has garnered more online inquiries, bookings and subsequently, online sales solely from its website.