Increase in Online Visitors
Increase in Online Sales
Increase in SEO & Alexa Ranking
AIESEC.org Website Design & Development Project’s Goals
AIESEC Malaysia is the Malaysian branch of AIESEC, a global youth leadership non-profit organization committed to cultivating leadership and entrepreneurial skills in the younger generation. After 46 years in operation, AIESEC Malaysia wanted an online platform from which they could extend their operations and connect with more young people across the nation at a faster pace.
WRO International: “Thinking like our client’s customers.”
WRO International worked closely with the AIESEC Malaysia team to create a website that could serve as an online base of operations for the organization’s daily tasks and communications. After discovering the organisation’s core objectives and values, WRO International proceeded to recommend suitable features that could enhance AIESEC Malaysia’s performance and begin building a strong online community of student leaders. Most importantly, WRO International offered suggestions based off experience in predicting online users’ behaviour and preferences to improve the interactivity and responsiveness of the website.
WRO International’s Web Design & Development Solutions
WRO International created aiesec.org, incorporated with an event booking system that allowed AIESEC members to book seats for seminars and receive e-tickets upon registration, also with a blogging system that allowed the AIESEC team and members to share experiences about the programs and initiatives carried by AIESEC.
Values & Impacts
AIESEC Malaysia wanted a corporate website that could function almost autonomously, enabling the AIESEC team to answer inquiries seamlessly, register bookings and events online, and share content across various social media platforms as part of a strong online AIESEC community. Subsequently, they wanted to be able to manage this website easily, instantly and from anywhere.
Aiesec.org was launched after 3 weeks of development, after several meetings with the AIESEC Malaysia team. A user-friendly content management system was incorporated to help the AIESEC Malaysia team to update and edit content whenever they wanted to, now with an enhanced ability to manage and plan online bookings for more events autonomously. The website was incorporated with an EV SSL Certificate which depicted the website’s security and quality, also improving its Alexa rank globally and locally. A Lifetime SEO (search engine optimization) plugin was incorporated to ensure the website’s visibility in the first page of Google search engine results through a wide variety of keywords.
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